About Captiva
Founder-led.Built onDeep MarketingExpertise.
Captiva Global Consulting brings experienced, objective strategic thinking across advertising, marketing, brand building, and global markets.
A career built at the intersection of brands, consumers, and culture.
With more than 25 years across advertising agencies and senior marketing leadership roles, I bring a dual perspective: how a plan is built—and how it is executed in the real world.
I’ve worked across U.S., Hispanic, Latin American, and global markets, helping brands develop ideas, communications, and partnerships that connect with diverse audiences and drive business results.
I understand how to shape the thinking—and what it takes to bring it to life.
A strong strategy must become a clear consumer idea.
At Captiva, thinking and doing are not separate disciplines. An idea has to be delivered consistently across channels, and ultimately drive business impact.
I support clients across the full journey—from brand and communication planning to creative briefing, agency evaluation, campaign development, and go-to-market execution.
Creativity, ingenuity, and resourcefulness in everything I do.
These are the qualities that set my work apart. I look for the fresh angle, the unexpected connection, and the idea that earns attention.
Every challenge has a way forward. I turn constraints into opportunities and make the most of the budget, team, and time available—so good thinking becomes real results.
Some of the most powerful brand connections happen beyond advertising.
I’ve developed and managed partnerships across sports, entertainment, lifestyle, and culture, including major properties such as the NBA and NFL.
These experiences have shown how the right partnership can elevate brand relevance, deepen engagement, and create meaningful business impact. Captiva helps brands design partnerships that go beyond visibility to deliver real connection and value.
There is no universal formula for connecting with consumers.
As a bilingual English and Spanish professional, I’ve worked extensively across U.S., Hispanic, Latin American, and global markets.
Success comes from understanding what is globally relevant and what is locally distinct. Global perspective. Local understanding.
Let’s work together
Built on experience. Driven by creativity. Focused on what comes next.
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