Strategy That Turns Opportunity Into Action.

Brand & Marketing Strategy

Build a clearer path to growth.

We help brands define where they want to go, how they can win, and what it will take to get there. From positioning and portfolio choices to annual marketing plans, we connect consumer needs with business objectives.

• —Brand positioning
• —Brand architecture and portfolio choices
• —Marketing planning
• —Growth opportunity identification
• —Competitive and market assessment
• —Priorities and roadmaps

Integrated Marketing & Communications

Turn the plan into marketing that captivates.

Captiva helps translate brand thinking into compelling communications and integrated programs—from the initial brief through creative development and execution, keeping the business, creative partners, and media aligned.

• —Integrated marketing communications
• —Creative direction and briefing
• —Campaign development
• —Agency briefing and management
• —Creative evaluation and optimization
• —TV, print, radio, digital, retail, and through-the-line toolkits
• —Go-to-market campaign planning

Consumer & Market Insights

Turn understanding into opportunity.

The strongest plans start with understanding people. The goal isn’t simply to gather more information—it’s to understand what matters, why it matters, and what the business should do about it.

• —Consumer understanding
• —Market and category assessment
• —Cultural insights
• —Competitive analysis
• —Opportunity identification
• —Turning insight into action

Partnerships & Cultural Marketing

Create connections that go beyond visibility.

With experience across major sports, entertainment, lifestyle, and cultural partnerships—including the NBA and NFL—Captiva helps brands identify, evaluate, develop, and activate partnerships that create meaningful value.

• —Partnership planning
• —Sports and entertainment partnerships
• —Lifestyle and cultural partnerships
• —Partnership evaluation and selection
• —Activation planning
• —Integrated partnership campaigns
• —Measuring partnership value and impact

Growth & Go-to-Market

Find the opportunity. Build the plan. Make it happen.

Growth requires knowing where to focus, how to prioritize, and how to translate opportunity into action. Captiva helps brands launch into new markets and build practical plans to win there, with years of Latin America and U.S. Hispanic market experience.

• —Growth opportunity assessment
• —New market entry and launch planning
• —Latin American market expansion
• —U.S. Hispanic and multicultural growth
• —Go-to-market planning
• —Portfolio and category opportunities
• —Growth roadmaps

Senior Marketing Leadership

Senior expertise that plugs in when you need it.

Not every organization needs another full-time executive. Captiva is a senior strategic resource with brand-owner experience who plugs into your team when you need it, adding perspective, bandwidth, or leadership for a complex initiative.

• —Fractional CMO support
• —Executive marketing advisory
• —Interim marketing leadership
• —Marketing organization and capability assessment
• —Agency and partner management
• —Key initiative leadership
• —Executive-level problem solving
• —Senior support for agencies